Haider Rafique

Haider Rafique holds the position of Global Chief Marketing Officer at OKX, recognized as one of the world's largest crypto exchanges in terms of trading volume. In this role, he is responsible for guiding the company's expansion and branding strategies, particularly as OKX experiences a significant surge in user registrations and trading volumes. Prior to his current role, Rafique was the Chief Marketing Officer at the US-based exchange Okcoin. During his tenure there in 2021, he successfully rebranded the company, leading to a remarkable 20-fold increase in retail user sign-ups year-over-year and the addition of over a million new customers to the platform.

With extensive experience in growth and marketing within the global crypto sector, Rafique has previously held the position of head of growth at blockchain.com and has offered his expertise as a growth adviser to various web3 firms and startups. His unique background includes experience in traditional advertising with Madison Avenue agencies and in multinational technology corporations like Microsoft, making him a rare and valuable asset in the industry.